We build internal products for your business.
Business tools for Retail, CPG, Private Equity, Manufacturing, and Fortune 500 companies. The same core process and product fundamentals apply — it needs to work, make employees' jobs easier, and drive profitable, defensible growth.
Instead of hundreds of tabs, tens of products, and thousands of clicks every day
Wouldn't it be nice to simplify all of that archaic process with something personalized to your company, your job, and your exact workflows? That's what we build. We don't try to sell you a standard product. Instead, we deeply understand your exact needs and the underlying intent and outcome you're trying to achieve, and then we build custom software for what you need.
Faster and cheaper than hiring a professional services agency
We've been there and have owned multiple. We have existing components we can leverage as well as the experience doing this for decades. What that means for you is that we don't get caught in sinkholes, run into unknown project sidewinders, and we ensure it achieves the goals you're looking for.
It needs to work, make jobs easier, and drive growth
While the scale and complexity may vary somewhat, the same core process and product fundamentals apply. It needs to work, make employees' jobs easier so they can work on higher value things, and drive profitable and defensible growth for the company.
What we've built
AI platforms and inventions across industries
Business Intelligence & Data Agents
Architected, planned, resourced, and built a BI Agent and AI platform enabling all internal employees across departments to create and use AI Agents. Driving profitable growth for a Fortune 500 company.
Mobile & Wearable Personalized AI
Strategized, productized, and built a personalized health iPhone and Apple Watch app tracking cardiovascular, hydration, sleep, wealth, and focus metrics with AI notifications to help you improve.
Enterprise Data & Chatbot
Collected and cleaned years of customer data from a learning management system, policy documents, and surveys for a new chatbot experience driven by AI.
eCommerce AI Growth Strategy
Analyzed a global marketplace to develop a product growth strategy with novel AI use cases and implementation that enhances user workflows, driving EBITDA growth.
Decision Engine
A deterministic decision engine for AI Agents using structural principles defined in mathematical logic that can be improved over time based on outcomes achieved.
Healthcare AI Training
Assessed and informed an AI-driven content recommendation engine used to train doctors on new drugs and devices.
Built around the workflow, not the software category.
Each solution begins with the handoffs that slow the operation down, then connects intake, decisions, field work, documentation, and follow-through in one internal product.
Our process
Three phases from discovery to integration
Emerging Use Case Discovery
Combined with our decades of emerging tech product development, this phase includes desktop research, stakeholder interviews, customer research, and deep-dives in the market to identify the specific methodology in which AI will add value to your business model.
Product Requirements Development
We couple this with our decades of experience in current and emerging tech product management to transform customer goals into design and engineering specifications. Validated with internal teams and external customers to ensure budget, team, timeline, and value requirements are met.
Feature Integration
Using the outcomes of the first two phases, we choose the right tools, models, data, and processes to integrate the new AI solution into existing or new processes and products. We'll work with your internal team or assign the right support as needed.
Study results and deployment outcomes vary by task, industry, and implementation; they are not forecasts for any individual business.
Colgate-Palmolive, a Fortune 250 company
We architected, planned, resourced, and built an AI Marketplace and Business Intelligence Agent for a Fortune 250 company enabling all internal employees across departments to create and use AI Agents to help them do their jobs more efficiently. Featured in The Wall Street Journal: "The Evangelist Teaching a 220-Year-Old Toothpaste Maker to Embrace AI."
More case studies
Across industries and organization types
Growth Driver Agent
We pulled in information from a variety of systems including email marketing, advertisements and other marketing campaigns, sessions with prospects and current customers, and financial data into a unified triangular structure with the north star metric at the top and driver metrics underneath it. We then assigned people to each metric so they could improve it and as a stretch goal, tied bonus and equity awards to it.
M&A Due Diligence
We built Jetpack Zero, a real-time AI disruption diligence product for private equity buyers and software operators. It identifies AI disruption risk, ranks competitors, analyzes defensibility, and delivers a decision-ready diligence report. Teams use it to underwrite where AI is changing competitive position, pricing power, moat durability, and the timing of value transfer — before the market reprices the asset.
Unified Internal Product
We've worked with multiple small businesses and startups to help automate and optimize their internal processes, go to market approach, and financial operations. We have replaced an overwhelming variety of third-party software tools and their expense, including CRMs, ERPs, Surveys, Lead Gens, Emails, Analytics, Social, and Accounting tools with a single in-house product that combines all of those into a single unified tool. It has saved time, complexity, and cost, while driving better operations, customer service, revenue growth, and NPS/CSAT scores. The most important benefit was stress reduction, and some time back to enjoy your life. A weekend off, imagine that.
Let's build something that actually works
We deeply understand your exact needs and the underlying intent and outcome you're trying to achieve. Then we build custom software for what you need.