A regular briefing for agencies that want to keep up with emerging tech without sitting through every demo. We explain what changed, what is useful now, and what your team could test for real clients and activations.
You do not need to be first. You need to know what is worth trying.
We follow the technology, but we start with people: what would make someone stop, join in, remember, share, or come back? If the technology does not make the experience better, we leave it out.
Each briefing is tailored to your clients and capabilities. We focus on what is ready now, what may be useful next, and what still needs more time. See emerging tech products for examples of what these building blocks can become.
AI tools that can help with research, versions, production checklists, and live reporting. Your team still approves anything tied to the brand, budget, or publishing.
Update content or follow-up when the situation changes, while keeping people in control.
Tools that create images, audio, motion, or stories in real time using choices or ideas from the audience.
Give each person something personal to save or share, with clear consent and brand rules.
Digital layers that open from a link or QR code, so people can use them without downloading an app.
Add stories, games, or useful information to a venue, package, or neighborhood.
Cameras and sensors can count traffic, time spent, and interactions without using facial recognition or collecting more data than you need.
See where people stop, what they use, and where they lose interest, then improve the activation while it is live.
NFC, RFID, and connected objects can remember progress and connect a physical activation to a digital follow-up.
Let people tap, collect, unlock, compare, or redeem something as they move through the experience.
Real-time 3D models can help teams plan traffic, screens, content, and technical setups before getting on site.
Test ambitious ideas earlier, find problems before install, and extend a temporary activation online.
The technology is not the idea. The idea should give people a clear reason to take part.
The space changes when people take part instead of playing the same loop all day.
The themes and moments people chose for themselves — not a guessed demographic profile.
Each tap reveals something new and helps people move toward a reward, follow-up, or product.
Which products, stories, and benefits people chose to spend time with.
People use approved brand ingredients to make something personal they can save or share.
What people chose, finished, saved, or shared — and whether they asked to hear more.
Briefings can be monthly or quarterly, a leadership session, a working session for the innovation team, or a workshop for one client. Every briefing ends with clear recommendations and a realistic next step.
A short list of the technology, platform, and audience shifts worth paying attention to.
What those changes mean for strategy, creative, production, media, measurement, and client conversations.
Practical activation ideas for relevant brands, venues, and moments.
Privacy, accessibility, brand safety, rights, data, and production questions to solve before a test.
A short, ranked list of experiments with the audience benefit, measurement plan, effort, and next decision.
Explain what people get and ask before collecting or reusing their data.
Collect only what the experience needs. Use group-level behavior when you do not need to identify anyone.
Offer physical and digital options so the idea works across different abilities and devices.
Keep people responsible for approvals, brand rules, sources, and what happens if the system fails.
IAB found that only 30% of agencies, brands, and publishers had fully integrated AI across the media campaign lifecycle, while half lacked a strategic roadmap. The opportunity is not to buy one more tool. It is to help teams decide what is useful and where to start.
We’ll tailor the topics, schedule, and activation ideas to your agency and client roster.
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